1. Choose an issue that is important to your group and conduct research on how social media is being used to address, raise awareness, or bring about change related to that issue.
2. Select a hashtag for your campaign and define your goal, main message, and target audience (stakeholders or members of civil society).
3. Determine how you will spread your message on social media and what other resources outside of social media you will use. Consider potential collaborations with other organizations or individuals.
4. Create a product that addresses the questions and considerations outlined in steps 2 and 3. This product can take the form of a poster, image/meme, audio or video, GIF, or performance art piece. Content must be original and not plagiarized.
5. Share your product on social media to gauge its impact, posting a minimum of three times over a few days.
6. Prepare a presentation for your tutorial that provides background on the social issue, historical and recent events related to it, an explanation of your artistic or digital piece, and how it connects to theoretical discussions in the course.
7. Ensure all submissions are made on Blackboard, including the social media posts and any additional resources needed for the presentation. If your art piece is physical, bring it to your tutorial for presentation.
By following the above steps use the social issue in South Africa of Suicides among students in varsities in regard to issues such as varsities taking in more students than its capacity and then ends up sending others back home . Then some of these students find it hard to return back home as they come from poor communities whereby each member of the community had brought something in contribution for the student to go to varsity. So the students feel like by going back home they wouldn't only be failing their parents but the whole community so they resort to suicide.
1. Research has shown that social media is being used to address the issue of suicides among students in South African universities. Organizations and individuals are using platforms such as Instagram, Twitter, and Facebook to raise awareness, share resources for mental health support, and advocate for better mental health services on university campuses.
2. Hashtag: #BreakTheStigma
Goal: To raise awareness about the mental health challenges facing students in South African universities and to break the stigma surrounding mental health issues.
Main Message: It's okay to not be okay. Let's support each other and break the silence surrounding mental health.
Target Audience: Students, university staff, parents, mental health organizations, government officials, and the broader South African community.
3. Spread the Message: We will spread our message on social media by creating engaging posts, sharing personal stories, and posting mental health resources and tips. We will also collaborate with mental health organizations, university counseling centers, and student-led mental health groups to amplify our message and reach a wider audience.
4. Product: We will create an image/meme that portrays a message of support and encouragement for students struggling with their mental health. The image will include the hashtag #BreakTheStigma and a message of hope and solidarity.
5. Social Media Posts:
- Post 1: Share the image/meme with a caption about the importance of breaking the stigma surrounding mental health.
- Post 2: Share a personal story or testimonial from a student who has faced mental health challenges in university.
- Post 3: Share a mental health resource or tip for students on how to cope with stress and anxiety.
6. Presentation: During the tutorial presentation, we will provide background information on the issue of suicides among students in South African universities, discuss recent events and statistics, explain our image/meme and how it connects to the theoretical discussions on mental health stigma and advocacy.
7. Submission: We will submit our social media posts, image/meme, and any additional resources needed for the presentation on Blackboard. If our image/meme is physical, we will bring it to the tutorial for presentation.