In what way does advertising play an essential role in the promotional mix?
(1 point)
It has a direct impact on whether people dismiss a company's products or services
• It has a direct impact on whether people buy a company's products or services
It has a direct impact on whether people promote a company's products or services
It has a direct impact on whether people discuss a company s products or services
• It has a direct impact on whether people buy a company's products or services
Advertising is crucial in the promotional mix as it helps create awareness, generate interest, and ultimately persuade consumers to purchase a company's products or services. It helps businesses communicate their value propositions and differentiate themselves from competitors, ultimately leading to increased sales and revenue. Additionally, advertising can help build brand recognition and loyalty, leading to repeat purchases and positive word-of-mouth recommendations.