In what way does advertising play an essential role in the promotional mix?%0D%0A%0D%0A(1 point)%0D%0AResponses%0D%0A%0D%0AIt has a direct impact on whether people dismiss a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people dismiss a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people buy a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people buy a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people promote a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people promote a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people discuss a company’s products or services

Advertising plays an essential role in the promotional mix because:

It has a direct impact on whether people buy a company’s products or services.

Effective advertising can increase brand awareness, inform potential customers about the product or service, persuade them with compelling messages, and ultimately influence their purchasing decisions.