n what way does advertising play an essential role in the promotional mix?%0D%0A%0D%0A(1 point)%0D%0AResponses%0D%0A%0D%0AIt has a direct impact on whether people dismiss a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people dismiss a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people buy a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people buy a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people promote a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people promote a company’s products or services%0D%0A%0D%0AIt has a direct impact on whether people discuss a company’s products or services
Advertising plays an essential role in the promotional mix because:
It has a direct impact on whether people buy a company’s products or services.
Advertising is a tool that is used to inform and persuade potential customers about the products or services offered by a company. By creating awareness and generating interest, it can influence consumer behavior, leading to increased sales and market share. Effective advertising campaigns can create a demand for products or services, differentiate the company's offerings from competitors, and foster brand loyalty.