What is the first thing that a sales associate needs to think about when creating a sales presentation?

(1 point)
creating a connection with the customer
how to make it relevant to the
customer
• getting to the point quickly
• keep the presentation as interesting as possible

The first thing a sales associate needs to think about when creating a sales presentation is how to make it relevant to the customer. This involves understanding the customer's needs, preferences, and challenges, and tailoring the presentation to address those specific aspects. By focusing on relevance, the sales associate can establish a strong connection with the customer and increase the likelihood of a successful sale.