If the Canadian dollar buys 74 cents in US currency, what would it cost, in Canadian dollars, to buy a pair of socks advertised at $39.98 in the United States?

To calculate the cost in Canadian dollars, you need to divide the US dollar amount by the exchange rate.

$39.98 / 0.74 = $54.05

Therefore, it would cost $54.05 in Canadian dollars to buy a pair of socks advertised at $39.98 in the United States.