On a word processing document, describe your target market, or the people who will take your survey in one to two paragraphs.
In one sentence, describe your product offering in terms of its value to customers.
Determine the format for your questions. Will respondents rate items on a scale of 1 to 7, or will they provide open responses?
Our target market for this survey is young adults aged 18-30 who are interested in fitness and health. These individuals may already be involved in a regular exercise routine and are looking for ways to optimize their workout results. They are tech-savvy and open to trying new products that can help them achieve their fitness goals.
Our product offering is a new fitness app that provides personalized workout plans, nutrition tracking, and progress monitoring all in one convenient platform, offering users a streamlined and effective way to track their fitness journey.
The format for our survey questions will mostly consist of multiple choice and rating scale questions, allowing respondents to easily provide feedback on different aspects of the app. We may also include a few open-ended questions to gather more detailed insights from participants.