Student suicides in South African universities have been on the rise in recent years, with many cases attributed to the lack of mental health support services and funding cuts on campuses. According to a study conducted by the South African Depression and Anxiety Group (SADAG)2020, the majority of students who die by suicide are between the ages of 18 and 25, with financial stress, academic pressure, and social isolation identified as common contributing factors. The impact of funding cuts on student mental health cannot be understated, as it often leads to limited access to counseling services, lack of academic resources, and increased stress levels among students. Social media can be a powerful tool in addressing student suicides in varsities due to funding issues by raising awareness, advocating for increased support services, and holding government officials accountable. To explore the role of social media in addressing student suicides in varsities, this essay will first discuss the research showing the effectiveness of social media campaigns in raising awareness and driving change. Next, it will outline a specific campaign hashtag (#SaveOurStudents) and its goals in addressing the issue of student suicides in South African universities. The essay will then explore the target audience, message spread, and product creation strategies used to promote the campaign and engage stakeholders. Finally, it will conclude by emphasizing the importance of using social media as a tool to address student suicides in varsities due to funding issues.
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