Reciprocity refers to the idea that when someone does something nice for us, we feel obligated to do something nice in return. This concept has a powerful effect on liking because it helps to build positive relationships and create a sense of mutual give-and-take. When someone shows us kindness or generosity, we are more likely to view them in a positive light and feel positively inclined towards them. This can lead to increased feelings of trust, friendship, and overall liking for the other person. Reciprocity can also create a sense of indebtedness, motivating us to reciprocate the kindness we have received and further strengthen the bond between us and the other person. Overall, reciprocity can play a key role in the development of strong and positive relationships based on mutual respect and goodwill.
