E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. It involves using electronic platforms and technologies to conduct commercial transactions, such as online shopping websites, mobile apps, and other digital channels. E-commerce enables businesses to reach a global audience, operate 24/7, and offer a convenient shopping experience to customers. It can encompass a wide range of activities, including online retail, digital marketplaces, online auctions, and business-to-business transactions.
