Taylor owns a health food store and maintains a blog that her customers can use to find health tips, information on the products that she sells, and other health-related content. By consistently delivering value to her customers, following up with them, and asking for feedback, Taylor is building a positive customer-relationship and growing her business. What is this business strategy that Taylor is using called?
This business strategy is called content marketing. By providing valuable content to her customers through her blog, Taylor is able to engage with them, build their trust, and ultimately drive sales for her health food store.
