Sarah and Ann would like to introduce a new product onto the market namely a specially designed cross-trainer shoe that contributes to the burning off of calories while wearing and training with these shoes. Which one of the following will be considered in conducting a needs analysis and establishing the characteristics of the customers.(2)

Question

Sarah and Ann would like to introduce a new product onto the market namely a specially designed cross-trainer shoe that contributes to the burning off of calories while wearing and training with these shoes. Which one of the following will be considered in conducting a needs analysis and establishing the characteristics of the customers.(2)

A.
SWOT analysis.

B.
Marketing strategy

C.
A detailed customer profile

D.
Market positioning

Answer 1

C. A detailed customer profile

In conducting a needs analysis and establishing the characteristics of the customers for the new product, it is important to create a detailed customer profile. This will help Sarah and Ann understand the demographics, psychographics, behaviors, and preferences of their target market. This information will guide them in developing a product that meets the specific needs and desires of their customers.