A)

Psychologist Sigmund Freud devised this strategy to explore the repressed memories of his
patients.
(1 point)
reverse brainstorming
free association
connecting ideas
perspectives

B) free association

A)

Jackie is designing new marketing materials for a weight-loss program offered by the local
gym. She has identified the key players involved in the program and is analyzing their
positions, needs, and attitudes in regard to the weight-loss program. What creative strategy
is Jackie using?
(1 point)
reverse brainstorming
free association
connecting ideas
perspectives

C) perspectives

A)

A pocket map was designed to fold into a handy, 3 × 3 inch square. The map is convenient,
but because of its size, it is too small to read. Which part of the design process did the
designer fail to address adequately?
(1 point)
identifying the problem
analyzing the audience
suggesting creative solutions
creating logical solutions

C) suggesting creative solutions

A)

Which of the following is good advice to follow during the design process?
(1 point)
As soon as you find a workable solution, move onto the practical phase.
Be realistic when brainstorming for creative solutions.
Come up with 3–5 creative solutions before moving onto the practical stage.
Don't be too practical too early.

B) Be realistic when brainstorming for creative solutions.

A)

Which of the following should you do during the practical stage of the design process? Select
all that apply.
(1 point)
Identify the positive aspects of your designs.
Identify the negative aspects of your designs.
Identify the needs of the intended audience.
Pose the problem as a question.

During the practical stage of the design process, you should:

- Identify the positive aspects of your designs
- Identify the negative aspects of your designs
- Identify the needs of the intended audience

only two