ly slower and requires more cognitive effort. Conscious information processing involves being aware of what we are thinking and actively making decisions about the information we are processing. It also involves considering our beliefs, values, and emotions in the decision-making process. On the other hand, unconscious information processing happens automatically and without much conscious effort. It is influenced by past experiences, instincts, and biases. While unconscious processing is faster, it may be less accurate and may not take into account all relevant information. In contrast, conscious processing allows for more deliberate decision-making and can lead to more thoughtful and rational choices.
