Which of the following would represent a proper scope for market testing?

• A. Providing a limited number of the product to all potential retail outlets
• B. Providing an unlimited number of the product to all interested retailers
• C. Placing the product in only a few retail locations for only one retail chain
• D. Exposing a small group of individual consumers to the product at the company office

C. Placing the product in only a few retail locations for only one retail chain