Use the correct layout and transfer the information into a proper layout.
PROPOSAL AND MARKETING PLAN BLUE SKY'S BEST OPPORTUNITY
FOR EAST REGION EXPANSION
COMPILED BY THABO WHITE
DATE:
INTRODUCTORY STATEMENT (TERMS OF REFERENCE) State the aim of the report, who requested it and why it was done
SUMMARY OF REPORT
SUMMARISE THE MAIN CONTENTS OF THE REPORT.
1. Procedure
2. Findings.
3. Recommendations.
TABLE OF CONTENTS
Introductory statement (terms of reference) 2
summary of report 2
TABLE OF CONTENTS 3
INTRODUCTION 4
PROCEDURE 4
FINDINGS 4
CONCLUSION 4
RECOMMENDATIONS 4
APPENDICES 5
BIBLIOGRAPHY 5
INTRODUCTION
This is your introductory paragraph, where you introduce the report to the reader
PROCEDURE
Here you will state the procedure(s) you followed to gather information, such as: contacted the following computer wholesalers:
Abc trading
Xyz computers
Technical computer experts
FINDINGS
Here you will state your findings: how much each quoted for the same kind of PC, what after sales service each company offers, what training they can provide or recommend, etc.
CONCLUSION
This will usually be a summary of your findings:
The kind of PC's available
The prices
The training provided
After sales service, etc
RECOMMENDATIONS
Your recommendations as to the kind of PC's that the organisation should purchase, the prices, that should be paid, the training that should be provided to the staff.
APPENDICES
You will probably attach quotes and profiles of the companies for the reader to view
BIBLIOGRAPHY
If you made use of books, magazine articles, etc in your research, quote you bibliography here.
PROPOSAL AND MARKETING PLAN BLUE SKY'S BEST OPPORTUNITY
FOR EAST REGION EXPANSION
COMPILED BY: THABO WHITE
DATE: [insert date]
TABLE OF CONTENTS
1. Introductory statement (terms of reference)..................................2
2. Summary of report..................................................................2
3. Introduction........................................................................4
4. Procedure.............................................................................4
5. Findings................................................................................4
6. Conclusion............................................................................4
7. Recommendations...................................................................4
8. Appendices..........................................................................5
9. Bibliography........................................................................5
INTRODUCTION
This report aims to propose and outline a marketing plan for Blue Sky's expansion into the East Region. The request for this report came from [name of requester] in order to explore potential opportunities for growth and profitability in the target market.
SUMMARY OF REPORT
The main contents of this report include the procedure followed to gather information, the findings gathered from the research, and the recommendations suggested for Blue Sky's expansion into the East Region.
PROCEDURE
To gather information for this report, the following procedure was followed:
1. Contacted the following computer wholesalers:
- ABC Trading
- XYZ Computers
- Technical Computer Experts
FINDINGS
Based on the research and communication with the computer wholesalers, the following findings were obtained:
- The quoted prices for the same kind of PC from each company
- Details of after-sales service offered by each company
- Recommended training options provided by the wholesalers
CONCLUSION
In conclusion, the findings of the research indicate:
- The availability of different types of PCs in the market
- The varying prices offered by different wholesalers
- The different training and after-sales service options provided by the wholesalers
RECOMMENDATIONS
Based on the findings, the following recommendations are suggested for Blue Sky's expansion into the East Region:
- Specify the kind of PCs to be purchased
- Determine the prices to be paid for the PCs
- Identify the training requirements for the staff
- Select the most suitable wholesaler based on their after-sales service
APPENDICES
The appendices include the attached quotes from the computer wholesalers and profiles of the companies for the reader's reference.
BIBLIOGRAPHY
If any external sources such as books or magazine articles were used in the research, they are listed in the bibliography section.