Imagine that you have been asked to write a jingle should you try and create an earworm?

Yes, it would be beneficial to try and create an earworm when writing a jingle. An earworm is a catchy tune or phrase that easily gets stuck in people's heads and becomes memorable. By creating an earworm, you increase the chances of your jingle being remembered by your target audience. A jingle with a catchy melody, rhythmic pattern, and memorable lyrics will not only grab attention but also make a lasting impression, which is essential for effective marketing and brand recognition.