Direct marketing efforts are often easier to measure than _____ because businesses can see how many responses come from their direct messages to determine whether their efforts are working or not.%0D%0A%0D%0A(1 point)%0D%0AResponses%0D%0A%0D%0Aradio media%0D%0A%0D%0Aradio media%0D%0A%0D%0Asupport media%0D%0A%0D%0Asupport media%0D%0A%0D%0Ainfluencer media%0D%0A%0D%0Ainfluencer media%0D%0A%0D%0Apromotional media

indirect marketing efforts