What kind of marketing involves using methods such as direct mail, telemarketing, email marketing, catalog selling, or direct-action advertising to communicate with customers on a one-to-one basis so that they can buy a product or service?

A. indirect marketing
B. direct marketing
B. promotional marketing
D. institutional marketing

B. direct marketing

is this right

Yes, that is correct. Direct marketing involves using methods such as direct mail, telemarketing, email marketing, catalog selling, or direct-action advertising to communicate with customers on a one-to-one basis in order to encourage them to purchase a product or service.