1.4 Suitable options for competing in a fragmented industry could include the following. (1)

A. Constructing and operating “formula” facilities
B. Not becoming a low-cost operator
C. Not specialising by product type
D. Not specialising by customer type

E. Focusing on a specific geographic region

F. Developing strong relationships with suppliers and distributors
G. Investing in marketing and branding to differentiate from competitors
H. Continuously innovating and introducing new products or services
I. Leveraging technology to improve operational efficiency and customer experience
J. Collaborating with other companies in the industry to create economies of scale