Which of the following examples describes a retailer adding value in a channel by offering information about products?


A.
A supermarket is open 20 hours a day and offers a wide variety of goods.

B.
Buyers for a home-electronics retailer keep up-to-date on technology so they can offer their customers the latest gadgets.

C.
In a bicycle shop, salespeople help shoppers choose the right frame size and handlebar position for a comfortable ride.

D.
An office-supply store keeps cartons of paper safely stored on shelves where they will stay clean and dry.

C. In a bicycle shop, salespeople help shoppers choose the right frame size and handlebar position for a comfortable ride.

The correct answer is B. Buyers for a home-electronics retailer keep up-to-date on technology so they can offer their customers the latest gadgets. This example describes a retailer adding value by offering information about products. The buyers staying up-to-date on technology enables them to provide customers with the most current and relevant information about the latest gadgets available.

The example that describes a retailer adding value in a channel by offering information about products is option B, "Buyers for a home-electronics retailer keep up-to-date on technology so they can offer their customers the latest gadgets."

To determine the correct answer, we need to understand the concept of adding value in a retail channel. In a retail channel, there are various ways that a retailer can add value, including providing convenience, offering a wide variety of products, enhancing the shopping experience, and providing relevant information to customers.

In this case, option B states that the buyers for a home-electronics retailer keep up-to-date on technology. By doing so, they are able to offer their customers the latest gadgets. This shows that the retailer is adding value by providing information about products. By staying updated on the latest technology, the retailer's buyers can educate customers about the features, benefits, and specifications of different gadgets, helping them make informed purchasing decisions.

In contrast, options A, C, and D do not specifically mention the retailer offering information about products. Option A emphasizes the convenience of a supermarket being open for extended hours and offering a wide variety of goods. Option C focuses on salespeople in a bicycle shop helping shoppers choose the right frame size and handlebar position for a comfortable ride, which can be seen as enhancing the shopping experience. Option D highlights an office-supply store's storage practices for keeping cartons of paper clean and dry, which could be seen as ensuring product quality.

Therefore, option B is the correct answer as it explicitly describes a retailer adding value by offering information about products.