What term refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers? (1 point) Responses situational analysis situational analysis marketing mix marketing mix product situation product situation influencer framework
The term that refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers is the "marketing mix".
The term that refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers is the "marketing mix."
The term that refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers is the "marketing mix". The marketing mix consists of the four Ps: product, price, place, and promotion. To arrive at this answer, you could have eliminated the options that are not related to marketing strategies such as "situational analysis" and "product situation". Finally, you could have recognized that the term "influencer framework" is not specific to marketing tactics. Therefore, the correct answer is "marketing mix".
