What term refers to the steps customers take when deciding whether to buy a product or service?
A situational analysis
B competitive situation
C consumer decision-making process
D influencer marketing
C consumer decision-making process
is this right
Yes, that is correct. The term that refers to the steps customers take when deciding whether to buy a product or service is "consumer decision-making process."
The term that refers to the steps customers take when deciding whether to buy a product or service is C) consumer decision-making process.
To arrive at this answer, let's break down the options:
A) Situational analysis: This term generally refers to the process of assessing and evaluating the internal and external factors that affect a company's performance. It does not specifically relate to customers' buying decisions.
B) Competitive situation: This term typically refers to the analysis of a company's position in comparison to its competitors. While this can influence customers' decisions, it does not capture the entire process that customers go through when deciding to make a purchase.
C) Consumer decision-making process: This term directly relates to customers' purchasing behavior. It encompasses the various steps consumers take, such as identifying a need, gathering information, evaluating alternatives, making a purchase decision, and eventually evaluating their satisfaction with the product or service.
D) Influencer marketing: Although influencer marketing can play a role in shaping customers' purchasing decisions, it refers more specifically to a marketing strategy that involves partnering with influential individuals to promote a product or service.
Based on this analysis, the correct answer is C) consumer decision-making process.