The process of using influential people to promote products or services to customers is commonly referred to as celebrity marketing. In order to find this answer, you would need to have prior knowledge of marketing terms, or you could conduct a search using keywords such as "process of using influential people to promote products." By doing so, you would find that the term commonly used for this practice is "celebrity marketing."
The process of using influential people to promote products or services to customers is known as celebrity marketing.
