What term refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers?
(1 point)
Responses
situational analysis
situational analysis
marketing mix
marketing mix
product situation
product situation
influencer framewor
The term that refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers is the marketing mix.
The correct term that refers to a framework used to help companies identify the different marketing tactics they can use to meet the needs and wants of their customers is the "marketing mix." To arrive at this answer, you can break down the question and analyze each option.
1. Situational analysis (repeated twice) - Situational analysis refers to the process of examining the internal and external factors that affect a company's current situation. While it is an important part of marketing planning, it is not specifically related to identifying marketing tactics.
2. Marketing mix (repeated twice) - The marketing mix is a strategic tool used by companies to plan their marketing activities. It consists of the four Ps: product, price, place, and promotion. Each of these elements can be adjusted to create a marketing strategy that meets the needs and wants of customers.
3. Product situation - This option seems unrelated to the question and does not specifically refer to a framework for identifying marketing tactics.
4. Influencer framework - While influencer marketing is a marketing tactic in itself, it does not encompass all the different tactics that can be used to meet customer needs and wants. Therefore, it is not the correct term for the framework mentioned in the question.
Based on the analysis, the correct answer is the "marketing mix".