Cassie has a line of vanilla-scented body lotion. She has recently decided to add vanilla-scented body scrub and vanilla-scented soap to the line as well. What is this an example of?

A.
Promoting

B.
Family branding

C.
Spinning off a product

D.
Line extension
D. Line extension
D. Line extension
The correct answer is D. Line extension.
Line extension refers to the expansion of an existing product line by adding new products that are related or complementary to the original product. In this case, Cassie is expanding her line of vanilla-scented body lotion to include vanilla-scented body scrub and vanilla-scented soap. This is an example of line extension because Cassie is adding new products that are directly related to the original product.
To arrive at this answer, you can analyze the situation:
1. Promoting: Promoting refers to marketing and advertising efforts to increase awareness and stimulate demand for a product. While Cassie may promote her new products, the question specifically asks what this situation is an example of, and it is not primarily focused on promoting.
2. Family branding: Family branding refers to using a common brand name across a range of related products. While Cassie's products are all vanilla-scented, the question does not mention if they will all be branded under the same name. Therefore, family branding is not the correct answer.
3. Spinning off a product: Spinning off a product refers to creating a new product or business based on an existing product or business. While Cassie is introducing new products, she is not creating an entirely new product or business based on an existing one. Thus, spinning off a product is not the correct answer.
4. Line extension: Line extension, as mentioned earlier, refers to extending an existing product line by introducing new products that are related or complementary to the original product. In this situation, Cassie is expanding her line of vanilla-scented body lotion to include new products such as body scrub and soap. Therefore, the correct answer is line extension.