Cassie has a line of vanilla scented body lotion. She has recently decided to add vanilla scented body scrub and vanilla scented soap to the line as well
what is this an example of
This is an example of product line extension.
This is an example of product line extension. Product line extension refers to the process of adding new products to an existing product line in order to meet the needs of customers, expand market share, and increase sales. In this case, Cassie is adding vanilla scented body scrub and vanilla scented soap to her existing line of vanilla scented body lotion.
This is an example of product line extension.
In marketing, a product line refers to a group of related products offered by a company. Product line extension occurs when a company introduces new products that are variations or additions to an existing product line.
In this case, Cassie had a line of vanilla scented body lotion. By deciding to add vanilla scented body scrub and vanilla scented soap to the line, she is extending her product line by introducing new products that are closely related to the existing product. This allows her to cater to different customer preferences and expand her market reach.