Cassie has a line of vanilla scented body lotion. She has recently decided to add vanilla scented body scrub and vanilla scented soap to the line as well what is this an example of
family branding
promoting
line extension
spinning off a product
This is an example of line extension.
This is an example of line extension.
This is an example of line extension.
Line extension refers to when a company adds new products to an existing product line, using the same brand name. In this case, Cassie already has a line of vanilla scented body lotion, and she is expanding this line by adding vanilla scented body scrub and vanilla scented soap.
Line extension is a common strategy used by companies to capitalize on the success of an existing product and leverage its brand recognition to launch new related products. By adding new products to the existing line, Cassie can cater to different customer preferences and expand her product offerings to potentially increase sales and reach a wider market.