When an advertiser hires a celebrity to help sell a product by endorsing it, which propaganda technique is being used? (1 point)
strawman
• testimonial
• stereotyping
• bandwagon
The propaganda technique being used when an advertiser hires a celebrity to help sell a product by endorsing it is testimonial.
When an advertiser hires a celebrity to help sell a product by endorsing it, the propaganda technique being used is testimonial.
When an advertiser hires a celebrity to help sell a product by endorsing it, the propaganda technique being used is called "testimonial."
To understand why "testimonial" is the correct answer, let's break it down and discuss the other options:
1. Strawman: The strawman technique involves misrepresenting an opponent's argument or position and then refuting it. However, this technique is not relevant to the situation in which an advertiser hires a celebrity to endorse a product.
2. Stereotyping: Stereotyping is a technique that involves making generalizations or assumptions about a group of people based on their characteristics, such as gender, race, or nationality. While some advertisements may use stereotypes, it is not the main technique at play when a celebrity is hired for an endorsement.
3. Bandwagon: The bandwagon technique implies that everyone is using or buying a particular product, and if you don't follow along, you'll be left behind. Although popular among advertisers, this technique is not specifically applicable to the scenario involving a celebrity endorsement.
Now, let's focus on the correct answer, "testimonial." When a celebrity endorses a product, they provide a personal recommendation or endorsement based on their fame, status, or expertise. The intention is to persuade consumers to buy the product based on the notable figure's association with it. This form of endorsement is considered a "testimonial" because it relies on the respected reputation and influence of the celebrity to convince consumers of the product's worth.
Therefore, when an advertiser hires a celebrity to help sell a product by endorsing it, they are utilizing the propaganda technique of "testimonial."