Scooter owns a company that sells manufactured goods in large quantities. What role does Scooter's company have in the value chain?
(1 point)
• Wholesaler
• Manufacturer
O Retailer
O Marketer
Manufacturer
Based on the information provided, Scooter's company can be identified as a manufacturer in the value chain.
To determine the role of Scooter's company in the value chain, we need to understand the functions and activities it performs in the process of delivering goods to the end consumer. Here are the different options and their explanations:
1. Wholesaler: A wholesaler is an intermediary that purchases goods in bulk from manufacturers and sells them in smaller quantities to retailers. Wholesalers typically don't alter or modify the products; rather, they focus on distribution and often serve as a link between manufacturers and retailers.
2. Manufacturer: A manufacturer is involved in the production process of goods, converting raw materials into finished products. They oversee the entire manufacturing process, including sourcing raw materials, assembly, quality control, and packaging. Manufacturers are responsible for creating value by transforming inputs into useful products.
3. Retailer: A retailer is a business that sells products directly to consumers. Retailers typically purchase goods from wholesalers or manufacturers and offer them to the public through physical stores, online platforms, or a combination of both. They play a vital role in marketing, customer service, and providing access to products for end consumers.
4. Marketer: A marketer is responsible for promoting and creating awareness about the products or services a company offers. They develop marketing strategies, conduct market research, implement advertising campaigns, and analyze consumer behavior to attract and retain customers.
Based on the given information, Scooter's company, which sells manufactured goods in large quantities, would most likely have the role of a manufacturer in the value chain. This means that Scooter's company is responsible for producing the manufactured goods it sells, converting raw materials into finished products.