which of the following all of the products a company sells in a particular categor are called a ______
product mix
product line
family brand
line extension
The correct answer is "product line". A product line refers to all of the products a company sells in a particular category.
The term that describes all of the products a company sells in a particular category is the "product line".
The correct term to describe all of the products a company sells in a particular category is "product line." Now, let me explain how we arrived at that answer.
When trying to answer a question like this, it's helpful to understand the definitions of the different terms provided. Let's break them down:
1. Product Mix: This term refers to the entire range of products or services offered by a company. It includes all the different product lines and items within those lines. However, it doesn't specifically refer to the products in a particular category.
2. Product Line: A product line consists of a group of related products that share common characteristics, target similar market segments, and are generally marketed together. For example, a company that sells different types of smartphones, tablets, and laptops will have multiple product lines within the electronics category.
3. Family Brand: This term refers to a branding strategy where a company uses a single brand name for all of its products or services. It helps to create consistency and brand recognition across different products.
4. Line Extension: Line extension occurs when a company introduces new products within an existing product line to reach different market segments or satisfy different customer preferences. This typically involves expanding the product line by adding variations or different versions of the same product.
Based on the explanations above, we can conclude that the term you are looking for is "product line." It specifically refers to all of the products a company sells in a particular category.