6. In marketing and promoting themselves and their work, individual professional accountants are required by IFAC`s code of Ethics to avoid three main aspects.
Required: Briefly explain these three main aspect.
The three main aspects that individual professional accountants are required to avoid in marketing and promoting themselves and their work, according to IFAC's code of Ethics, are as follows:
1) Misleading or exaggerated statements: Accountants are not allowed to make false or exaggerated statements about their professional qualifications or services, or make any misleading promises that they cannot fulfill.
2) Overemphasis on self-interest: Accountants are required to maintain a high level of integrity and objectivity in their marketing and promotion efforts, and avoid any practices that could be perceived as putting their self-interest above the interests of their clients.
3) Disparaging or discrediting competitors: Accountants are prohibited from making any statements that denigrate or discredit their competitors or their services, as such statements could be perceived as being unethical and unprofessional.