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October 24, 2014

Homework Help: marketing

Posted by jay jay on Thursday, January 29, 2009 at 6:58pm.

Please check this to see if I am on the right track. Thanks for your help and time.
Question
Describe at least three activities that represents each characteristic of a Customer Relationship Management plan; share of customer, lifetime value of a customer, customer equity or high-value customers.

Answers

share of customer: What the customer does for the company , how the customers use the companies resoures, what the customer means to the company.
lifetime value: what is the dollar cost per customer meaning, if the customer gives the company an amount of money and the company spends so much on the customer ,what is the profit or lost that the company incurres over a duration of time.
customer equity: what is the dollar cost per customer meaning, if the customer gives the company an amount of money and the company spends so much on the customer what is the profit or lost that the company incurres, also this must be broken down into sub groups. each group must show separation of how profit is created from each group. b/c a high paying customer could mean more risk, but not much profit. but low paying customer how routinly uses the companies resources might mean more profit.

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