Which rhetorical appeal is primarily used in this ad?

Question

BLAZE YOUR OWN TRAIL
THE ALL-NEW ACE 450%21

ethos (character)

logos (reason)

pathos (emotion)"

Answer 1

The rhetorical appeal primarily used in this ad is pathos (emotion). The use of capital letters and exclamation points in "BLAZE YOUR OWN TRAIL" and "THE ALL-NEW ACE 450%21" is meant to evoke excitement and enthusiasm in the audience. These phrases are designed to appeal to the emotional desires of the audience to stand out, be adventurous, and try something new.