ACADEMIC SCOPE OF THE ESSAY:
- Critique of a theory (Unit 1).
- Communication Privacy Management theory (Unit 4). - Social Exchange theory (Unit 5).
- Uses and Gratification theory (Unit 6).
STEP-BY-STEP Essay content instructions
In this essay you will demonstrate your knowledge of the abovementioned three theories (Unit 4, 5, 6) and your ability to apply a theory to a real-life context.
• Your essay should have an introduction (Around 100 words):
- Grab the attention of the reader.
- Lay out the “roadmap” for your essay – what will you discuss?
• The body of your essay should consist of these aspects:
1. Your essay should explain the premise of each of the 3 theories. This explanation should be written in your own words and should showcase your understanding of the theory. Explain what the purpose of the theory is. Also discuss the main claims/arguments of the theory in your own words.
2. Next, choose the theory that is most suited to be used to analyse political campaigns and explain why this theory is the most suited to be used in the world of politics.
Assessment weight: 50 Marks Assessment contribution: 35% of final mark Final due date: 24 May at 12h00
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3. Your essay should contain examples of a political party that successfully applied elements of the selected theory and examples of a political party that was not successful at applying elements of this theory.
4. Include physical evidence and examples in your discussion of political parties. Examples can include statements made by the party in news articles or on social media platforms.
5. Your essay should also offer a critique on the strengths and weaknesses of the selected theory. This should be done by applying the criteria for critiquing theory as was discussed by Wood (Unit 1). Don't just copy from the slides or prescribed material but try to think critically about the value of the theory by applying the criteria discussed in Unit 1.
• Your essay should have a conclusion (Around 100 words):
- Summarise your findings.
- Leave the reader with a final thought.
• Your essay should have a reference list.
It is important to note that in order to complete this essay, you will need to conduct thorough research on the three theories mentioned (Communication Privacy Management theory, Social Exchange theory, and Uses and Gratification theory) in order to understand their premises and key arguments. Additionally, you will need to research examples of political parties and their communication strategies in order to provide relevant examples for your analysis. Be sure to properly cite all sources used in your essay.
Remember to structure your essay in a cohesive and logical manner, with clear transitions between each section. Make sure to address each aspect of the assignment prompt, including providing examples of political parties that have successfully applied aspects of the selected theory and those that have not, as well as offering a critique on the strengths and weaknesses of the theory.
Finally, proofread your essay carefully to ensure that it is well-written and free of grammatical and spelling errors. This will help to maintain the academic integrity of your work and ensure that your ideas are clearly communicated to the reader.