What kind of selling tactic are companies that sell complex products more likely to use since customers may not know how their products or services work?
Companies that sell complex products are more likely to use consultative selling tactics. This approach involves understanding the customer's needs, providing information and education about the product or service, and offering personalized solutions tailored to the customer's specific requirements. By taking the time to explain how their products work and how they can benefit the customer, companies can build trust and credibility, ultimately leading to a higher likelihood of making a sale.
