If a company acquires 200 online subscriptions in 3 months and 30 of those customers request a refund, what is the 3-month churn rate?
(1 point)
• 30 percent
• 25 percent
• 15 percent
• 5 percent
The 3-month churn rate is 15 percent.
Churn rate = (Number of customers who churned / Number of customers acquired) x 100
Churn rate = (30 / 200) x 100
Churn rate = 0.15 x 100
Churn rate = 15 percent