Read through the article 'Boohoo put "Made in UK" labels on clothes made overseas' by
Answer the following questions:
3.1 Provide a short description of the two (2) crucial points a PR team would have to look at when addressing this specific PR scandal.
(2 + 2 = 4)
2
3.2 Which three (3) tools of PR are most applicable to maintaining a positive view of Boohoo in the mind of the public? Explain the reasons for each of your selections by making reference to the article provided.
Provide references for the research
3.1
One crucial point a PR team would have to look at when addressing this specific scandal is the company's credibility and transparency. Boohoo had faced criticism for misleading customers by placing "Made in UK" labels on clothes that were actually made overseas. The PR team would need to address this issue by being transparent about the company's manufacturing processes and ensuring that all labeling is accurate and honest.
Another crucial point to address would be the company's reputation and trustworthiness. Customers trust that the products they are buying are accurately labeled, and Boohoo's actions in this scandal could damage their reputation. The PR team would need to work on rebuilding trust with the public and ensuring that all future labeling is done correctly to avoid any further issues.
3.2
The three tools of PR that would be most applicable to maintaining a positive view of Boohoo in the mind of the public would be crisis communication, media relations, and social media management.
Crisis communication would be crucial in addressing the scandal and providing a transparent and honest response to the public. Boohoo would need to communicate effectively about the steps they are taking to correct the mistake, ensure accurate labeling in the future, and rebuild trust with customers.
Media relations would be essential in controlling the narrative surrounding the scandal and ensuring that accurate information is being shared with the media. Boohoo would need to work closely with journalists and other media outlets to address any negative coverage and provide updates on the situation.
Social media management would be important in engaging with customers and addressing any concerns or questions they may have about the scandal. Boohoo could use their social media platforms to communicate openly about the issue, provide updates on their efforts to rectify the situation, and interact with customers to rebuild trust and maintain a positive image.
Reference:
"Boohoo put 'Made in UK' labels on clothes made overseas" by BBC News - https://www.bbc.com/news/business-53808765