Marketing research can help entrepreneurs _____ new _____.
(1 point)
Responses
eliminate, answers
eliminate, answers
increase, risks
increase, risks
avoid, findings
avoid, findings
identify, opportunities
identify, opportunities
Which is an example of primary data?
(1 point)
Responses
industry data published by the National Retail Federation
industry data published by the National Retail Federation
transcripts and video from customer interviews
transcripts and video from customer interviews
information on trends from the American Marketing Association
information on trends from the American Marketing Association
articles in trade publications and magazines
transcripts and video from customer interviews
When Alec started his online toy business, he was concerned that his customers might find his products too expensive if he also charged them for the shipping costs. Which kind of market research could he use to help answer this question?
(1 point)
Responses
causal
causal
descriptive
descriptive
exploratory
exploratory
secondary