uestion 3 (10 Marks)
Read through the article 'Boohoo put "Made in UK" labels on clothes made overseas'
Answer the following questions:
3.1 Provide a short description of the two (2) crucial points a PR team would have to look at when addressing this specific PR scandal.
(2 + 2 = 4)
2
3.2 Which three (3) tools of PR are most applicable to maintaining a positive view of Boohoo in the mind of the public? Explain the reasons for each of your selections by making reference to the article provided
3.1
The two crucial points a PR team would have to look at when addressing this specific PR scandal are:
1. Transparency and Honesty: The PR team would need to ensure that Boohoo is transparent about the mistake of putting "Made in UK" labels on clothes made overseas and provide a clear and honest explanation to the public. Being transparent and honest can help rebuild trust with consumers and stakeholders.
2. Crisis Communication Plan: A PR team must have a well-thought-out crisis communication plan in place to effectively address the scandal and mitigate any potential damage to Boohoo's reputation. This plan should include steps for handling media inquiries, internal communication strategies, and ways to reassure the public of steps taken to rectify the situation.
3.2
The three tools of PR most applicable to maintaining a positive view of Boohoo in the mind of the public are:
1. Media Relations: The PR team can leverage media relations to communicate Boohoo's side of the story and efforts to rectify the situation. By building positive relationships with journalists and media outlets, Boohoo can ensure that accurate information is disseminated to the public.
2. Social Media Management: Utilizing social media platforms, the PR team can engage with consumers directly, address concerns, and provide updates on the steps being taken to address the scandal. Social media allows for real-time communication and can help humanize the brand in the eyes of the public.
3. Corporate Social Responsibility (CSR) Initiatives: By highlighting Boohoo's commitment to ethical sourcing and manufacturing practices through CSR initiatives, the PR team can showcase the company's dedication to addressing the mistake and moving towards more responsible practices. Demonstrating a commitment to CSR can help rebuild trust with consumers and stakeholders.