s of research. It involves selecting a subset of individuals or items from a larger population in order to draw conclusions about the population as a whole. In qualitative research, sampling is often purposeful or snowball sampling, where participants are chosen based on specific criteria or through referrals from other participants. In quantitative research, sampling is usually random or stratified sampling to ensure that the sample is representative of the population. Sampling techniques are important in research as they help ensure the validity and generalizability of the findings.
