Define Ethos, Pathos and Logos - in your own words and provide an example of how each is used in general terms.
Ethos, Pathos, and Logos are the three persuasive appeals used in rhetoric to convince an audience of a certain point of view.
Ethos refers to the credibility and trustworthiness of the speaker or writer. It involves building a sense of authority and expertise in the subject matter to gain the audience's confidence. For example, a doctor speaking about the benefits of a certain medication would use ethos by highlighting their medical degree and experience in the field.
Pathos appeals to the emotions and feelings of the audience. It aims to evoke empathy and compassion to make the argument more relatable and impactful. For instance, a charity campaign showing images of starving children to encourage donations is an example of pathos.
Logos appeals to the logical reasoning and rationality of the audience. It relies on facts, evidence, and logical arguments to support the claim being made. A scientist presenting data and research findings to support a theory is using logos to persuade the audience.
shorter
Ethos: Speaker's credibility. Example: A well-known chef promoting a brand of kitchen appliances.
Pathos: Emotional appeal. Example: A commercial showing happy families using a specific brand of laundry detergent.
Logos: Logical reasoning. Example: A car manufacturer presenting safety ratings and fuel efficiency data to persuade customers to buy their vehicles.