Discuss Components of persuasion
Say what: the message
1. Reason versus emotion
2. One sided versus two-sided messages
3 one-sided messages
4. Repitation
1. Reason versus emotion: Persuasion can be achieved through either appealing to the audience's logical reasoning or their emotions. Reason-based persuasion involves presenting facts, statistics, and logical arguments to convince the audience to take a desired action. On the other hand, emotion-based persuasion involves tapping into the audience's feelings, values, and beliefs to evoke an emotional response and influence their behavior.
2. One-sided versus two-sided messages: One-sided messages only present information that supports the desired outcome, while two-sided messages acknowledge opposing viewpoints or possible objections. One-sided messages are effective when the audience is already supportive of the message or when they are unlikely to encounter counterarguments. Two-sided messages are more persuasive when the audience is aware of opposing viewpoints and when addressing potential objections can enhance credibility.
3. One-sided messages: One-sided messages are often used when the target audience is likely to be receptive to the message and when counterarguments are minimal. These messages are straightforward and focus on presenting information that supports the desired outcome without acknowledging opposing views. They are effective in reinforcing existing beliefs and attitudes, as they offer a clear and concise message without causing confusion or doubt.
4. Repetition: Repetition is a powerful component of persuasion that involves repeating key messages or arguments to ensure they are remembered and internalized by the audience. By repeating information multiple times, the message becomes more familiar and persuasive, as it creates a sense of credibility and establishes familiarity with the topic. Repetition helps reinforce the main points of the message, making it more likely to influence the audience's attitudes and behavior.