Discuss Components of persuasion
Say what: the message
1. Reason versus emotion
2. One sided versus two-sided messages
3 one-sided messages
4. Reputation
1. Reason versus emotion: Persuasion can appeal to either the logical side of the audience (reason) or the emotional side (emotion). Reason focuses on presenting facts, statistics, and logical arguments to convince the audience, while emotion seeks to evoke feelings such as empathy, fear, or excitement to persuade them.
2. One sided versus two-sided messages: One-sided messages present only the arguments and information that support the persuader's position, while two-sided messages also acknowledge and address counterarguments or opposing viewpoints. Two-sided messages can be more effective in persuading skeptical audiences as they demonstrate that the persuader has considered alternative perspectives.
3. One-sided messages: One-sided messages are often used when the audience is already supportive or when the persuader believes that the audience will not be exposed to opposing viewpoints. This can make the message more clear and concise, but it may not be as effective in convincing those who are more critical or open to opposing views.
4. Reputation: A persuader's reputation can play a significant role in the effectiveness of their message. If the persuader is seen as trustworthy, knowledgeable, and credible, the audience is more likely to be persuaded by their message. On the other hand, if the persuader has a negative reputation, the audience may be more skeptical and less likely to be persuaded. Building and maintaining a positive reputation can enhance the persuader's ability to persuade others.