What beliefs did the various groups of the counterculture rebel against?

The counterculture of the 1960s and 1970s rebelled against a variety of beliefs and social norms including:

1. The conformity and consumerism of mainstream society
2. The traditional values and institutions of the "establishment", including government, religion, and corporate culture
3. The rigid gender roles and sexual norms of the time
4. The American involvement in the Vietnam War and the military-industrial complex
5. The strict social hierarchies and racial discrimination prevalent in society
6. The suppression of individual expression and creativity
7. The environmental degradation and overconsumption of natural resources
8. The lack of opportunities for marginalized groups, such as women, minorities, and LGBTQ individuals.