In which phase of the marketing plan development process would a researcher expect to spend funds from the marketing budget on promotional activities?%0D%0A%0D%0A(1 point)%0D%0AResponses%0D%0A%0D%0A
interpreting data%0D%0A%0D%0Ainterpreting data%0D%0A%0D%0A
gathering data%0D%0A%0D%0Agathering data%0D%0A%0D%0A
taking action%0D%0A%0D%0Ataking action%0D%0A%0D%0A
develop a plan
taking action
In the "taking action" phase of the marketing plan development process is when promotional activities are implemented, and funds from the marketing budget would be spent on these activities. This phase focuses on executing the marketing strategies that have been developed and finalizing the details of the promotional plan.