WHAT IS SWOT ANALYSIS REFERENCES
SWOT analysis is a strategic planning tool used to identify and assess the strengths, weaknesses, opportunities, and threats of a business or organization. It helps businesses to understand their internal strengths and weaknesses, as well as external opportunities and threats in the market. SWOT analysis can be used to develop strategies that capitalize on strengths, minimize weaknesses, take advantage of opportunities, and mitigate threats.
References for SWOT analysis can include academic journals, books, online articles, and resources from business consulting firms. Some popular references for SWOT analysis include:
1. "SWOT Analysis: A Tool for Making Better Business Decisions" by Helms, Marilyn M. and Nixon, Jan Erik
2. "Strategic Management: Concepts and Cases" by Fred R. David
3. Harvard Business Review articles on SWOT analysis
4. Online resources such as Investopedia, Forbes, and Harvard Business Review
5. Business consulting firms such as McKinsey & Company, Boston Consulting Group, and Deloitte
These references can provide guidance on how to conduct a SWOT analysis, as well as examples of how businesses have used SWOT analysis to improve their strategic planning and decision-making.