When the makers of Brushee’s, the disposable toothbrush, started planning their product, they
conducted in-depth interviews with hundreds of people in their target market to better understand their
needs and wants. When the toothbrush was finally released to the public, it was an instant success.
Based on this information, which aspect of business planning did the Brushee’s team MOST likely
excel at?
(1 point)
Engaging customers in the design process
Understanding the competitive landscape
Creating sales opportunities through networks
Producing a compelling product lineu