What kind of sales technique uses a salesperson to convince customers to buy their products or services?

One common sales technique used by salesperson is the "consultative selling" approach. In this technique, the salesperson focuses on building a relationship with the customer, understanding their needs and concerns, and offering tailored solutions that address those specific needs. The salesperson acts as a consultant rather than just a pushy salesperson, and aims to provide value to the customer through their recommendations. This approach is often more effective in convincing customers to buy products or services as it involves actively listening to the customer and demonstrating how the product or service can benefit them.