when the markers of a well respected brand of appliances reduce the price on their flagship dishwasher they were hoping to dominate the domestic dishwasher market which pricing policy did the company most likely follow
The company most likely followed a penetration pricing strategy, where they initially set a low price on their flagship dishwasher in order to capture a larger market share and attract more customers. This strategy is commonly used by companies to gain a foothold in a competitive market and establish their brand as a market leader.
